Everything begins with an idea
La marque Loxo est née au Grand-Duché de Luxembourg en 2017, sous l’impulsion d’un passionné d’horlogerie, Georges Weyer.
A passion that goes back to the younger years of the founder, more precisely the day when one of his aunts offered him his first watch, on the occasion of his communion. First merely objects of aesthetic fascination, these timepieces would soon become an indispensable tool for Georges. For he would attend a boarding school with a very strictly imposed punctuality.
Les années passent et la collection de montres de Georges Weyer grandit. Cependant, une idée lui traverse régulièrement l’esprit depuis quelques temps : réaliser sa propre montre, un modèle personnel et unique qui correspondrait parfaitement à ses goûts. La lecture d’un article paru dans le Financial Times le convaincra donc de prendre contact avec des manufactures suisses, spécialisées dans la conception et l’assemblage de produits horlogers.
Une initiative qui va finalement bousculer son projet et le projeter dans une nouvelle dimension. Cette montre ne sera pas un exemplaire unique, Georges allait la proposer au grand-public. La rencontre avec la designer luxembourgeoise Julie Conrad, quelques semaines plus tard, allait donner le souffle graphique nécessaire à cette idée. La marque Loxo était née.
The origin of the name.
The name LOXO was inspired by the term "loxodrome". It is used in navigation and was first introduced in 1537 by Pedro Nunes, a Portuguese mathematician. A loxodrome is a meridian line that turns around the globe, much like a great circle. The line forms a spiral, which looks very much like a watch's mainspring.
The people of Loxo
Georges has been an entrepreneur for quite some time.
His passion for watches, art and science would eventually lead him to create Loxo.
Julie Conrad is a well known Luxembourgish product designer.
Her area of design being very versatile, she has worked on numerous projects.
Aude Legrand is a visual artist.
For a long time she has been visualising the concept of time.
An element that she has also build into the LOXO watch.
A sign of the times.
Apart from the obvious fact that the Model One tells you time, it also shows you how time passes. We were inspired by the calathea plant. Its stripes changes from pink to white as years go by.
The same effect was applied to the the Model One. Through exposure to UV-light, the hands change colour over time. The more you wear the Model One, the more it changes. No one watch will ever look alike.